Kanye West ft. Kid Cudi – Welcome To Heartbreak (video)

The brand new video for ‘Ye’s “Welcome To Heartbreak” just leaked today, completely out of nowhere.  While I really dig this track, I’m not quite sure how I feel about the video yet.  Since I work with videos all day, I instantly recognized all the “effects” in this clip as various video errors that are generally the result of poor sourcing/encoding.  Kanye, of course, had the director do ’em all on purpose…and some look dope, but others look wack to me.  Either way, it’s entertaining and I’m a sucker for bright colors and trippy effects.  Also good to see Cudi get in the clip too…he’s about to be huge this year.

I’m still waiting for “Paranoid” to be a single though.  That’s the jam.

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