I was pretty apprehensive when I heard this was a “live” video, but I actually like what they’ve done here. Mixing in live footage with what appears to be staged model shots (or I suppose that really could be the LA crowd…they’re winning with the females down there) and alternating between live and studio audio was a nice touch. Plus, as long as you aren’t prone to epileptic seizures (no, seriously…heed the warning at the beginning), the effects are great. Kanye even gets directorial credit on this one. Yeezy taught you.
The brand new video for ‘Ye’s “Welcome To Heartbreak” just leaked today, completely out of nowhere. While I really dig this track, I’m not quite sure how I feel about the video yet. Since I work with videos all day, I instantly recognized all the “effects” in this clip as various video errors that are generally the result of poor sourcing/encoding. Kanye, of course, had the director do ’em all on purpose…and some look dope, but others look wack to me. Either way, it’s entertaining and I’m a sucker for bright colors and trippy effects. Also good to see Cudi get in the clip too…he’s about to be huge this year.
I’m still waiting for “Paranoid” to be a single though. That’s the jam.