Kendrick Lamar – Swimming Pools (Drank) (video)

Posted in Artists, Music Videos on August 5th, 2012 by Hyphen

We all know Kendrick is in a unique position as one of the dopest “underground” MC’s around, but yet potentially on the verge of breaking through and become one of the biggest commercial artists in the game too (a topic we discussed with him at KUBE’s Summer Jam here).  It’s a tricky tightrope to balance upon.

“Swimming Pools (Drank)” is his follow up single to “The Recipe,” both of which are great songs that have some commercial appeal without sacrificing any of his content.  This one is especially well written, as I suspect you’ll hear a lot of people singing along with this song but not actually understanding the true message.  Thankfully, Jerome D’s video does a great job of showing you what Kendrick’s saying here.  Don’t get it twisted.

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Kendrick Lamar on Sound Session

Posted in Interviews, Sound Session on July 28th, 2012 by Hyphen

Apologies for the delay, but here’s our backstage interview with Kendrick Lamar from KUBE 93’s Summer Jam a few weeks ago. Kendrick spoke on balancing his journey to stardom with his focus on the music, his Top Dawg Entertainment family behind the scenes, tour life, “The Recipe” and finding the right single, and his upcoming album. When “Cut You Off” came up in discussion, I had to ask him about his motivations behind that one too since it’s one of my favorite records of the last 5 years or so. All around, a very cool dude and I know we’re all rooting for him to breakthrough and have mainstream success when the next album drops.

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