The brand new video for ‘Ye’s “Welcome To Heartbreak” just leaked today, completely out of nowhere. While I really dig this track, I’m not quite sure how I feel about the video yet. Since I work with videos all day, I instantly recognized all the “effects” in this clip as various video errors that are generally the result of poor sourcing/encoding. Kanye, of course, had the director do ‘em all on purpose…and some look dope, but others look wack to me. Either way, it’s entertaining and I’m a sucker for bright colors and trippy effects. Also good to see Cudi get in the clip too…he’s about to be huge this year.
I’m still waiting for “Paranoid” to be a single though. That’s the jam.