The Audacity of Dope

And the winner of “best artist to come out of nowhere and immediately become one of Hyphen’s favorites” is…

(Part One in HD on HyphenTV)

As I mentioned in the post with just the audio, Talib Kweli and Hi-Tek came through Sound Session two weeks ago to talk all about their new album.  Here’s the entire in-depth interview with these two legendary hip-hop figures, and more importantly, just two all around good dudes.  Support them by copping Revolutions Per Minute and for the youngins who never bought Train of Thought, you better get that too!

Part 1: “RPM’s,” “City Playgrounds,” and “Back Again.”

(Part Two in HD on HyphenTV)

Part 2: Affion Crockett/Russell Simmons skits, being considered “conscious,” the marketing of “neo soul,” “Strangers” featuring Bun B, “In This World,” sampling Jay-Z’s classic lyric, “Got Work,” and more.

(Part Three in HD on HyphenTV)

Part 3: “Midnight Hour” featuring Estelle, “Lifting Off,” the war on drugs, “In The Red,” and more.

(Part Four in HD on HyphenTV)

Part 4: “Ballad Of The Black Gold,” energy consumption, live instrumentation vs. samples, “Just Begun” with Jay Electronica, J. Cole, and Mos Def, and more.

(Part 5 in HD on HyphenTV)

Part 5: “Long Hot Summer,” working as a group, “Get Loose” with Chester French, “So Good” and the return of MC Hi-Tek, the absence of Dion on the album, and more.

(Part 6 in HD on HyphenTV)

Part 6: “Ends” featuring Bilal, the pursuit of money, music piracy, the autobiographical outro of “My Life,” the future of Reflection Eternal, and more.

Enjoy!

The video seems a bit excessive, but this track is dope as hell.  In case you’re still under a rock, Broken Bells are James Mercer of the Shins and Dangermouse.

Shad K is back with the second video off his stellar TSOL release, this time around “Rose Garden” gets the visual treatment.  As usual, another great piece.  Check out all things Shad related on his site, including tour dates, and Canadians can cop the album here or here.

Northwest people: Shad will be performing at the Biltmore on June 3rd in Vancouver and I highly recommend you come through if you can make it.  For my fellow unlucky Americans, I’ll probably bring back a couple CD’s for y’all…so if you want a copy of the album, place your order before the trip…

Feeling this record…are y’all still sleeping on Jermiside? You should stop.  This is the second single off Middle Classic, which is now available at all digital retailers.  Video directed by Ilyas of Tanya Morgan.

You saw the behind the scenes, now peep the full visuals.  MTK really killed this beat…so much so that I’m willing to overlook all the silly faces and drum fingers he’s flossing throughout the video.  *WizDance*

While I’m strictly an Adidas wearer when I’m on the pitch (conversely, no pun, Nike’s only on the court), I must say, the new Nike ad in preparation for the World Cup is incredible.  Peep the release:

BEAVERTON, Ore.– NIKE, Inc. (NYSE:NKE) today unveils an action-packed film that brings together some of the world’s greatest players to inspire football lovers and sports fans around the world. The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.

Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.

Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.

Football fans around the world will be able to experience the full three-minute film online at nikefootball.com from May 20th at 6pm GMT before it rolls out through global partnerships with Facebook, YouTube and QQ.com on Saturday the 22nd. The spot will then air across 32 countries, sharing the campaign with millions of fans around the world on May 22nd.

This marks the first stage of a journey that will ultimately see fans around the world write their own future through experiences that put them at the center of the action. In June, fans will be able to live like their heroes through a unique experience on nikefootball.com that generates ripple videos and visuals from their own photos and information, placing them at the center stage.

Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for “The Chance” – an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game.

“This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation,” said Davide Grasso, NIKE, Vice President of Global Football Marketing. “This is just the beginning of the journey. The next stage allows everyone who loves football to engage and interact in an incredible way.”

The story starts when the viewer is drawn into the heat of battle on the pitch as a ball drops from the air into the path of Didier Drogba. As the world holds its collective breath, Drogba picks his way through sliding defenders and expertly chips the goalkeeper – wild celebrations commence across Africa. But they are curtailed at the last second as Fabio Cannavaro makes a stunning overhead goal line clearance. This game-changing moment propels Cannavaro to pop culture icon complete with television chat show appearances and a song dedicated to his moment of brilliance.

Other global football stars including Wayne Rooney experience how a moment on the pitch can last forever. In one scene, the England striker sees an intercepted pass picked up by midfielder Franck Ribery. The ensuing impact brings a nation to its knees and leaves us to imagine Rooney’s destroyed career and his life as a groundsman, living in a caravan, with Ribery’s image looming large above him on a giant billboard. Fast forward, and Rooney relives the moment, sprints after Ribery and wins the ball back. Personal and national pride restored, we see him receiving a knighthood, with headline-grabbing plaudits, a maternity room full of little Waynes and an effortless table-tennis defeat of Roger Federer. The Rooney ripple effect comes full circle.

Similarly, Cristiano Ronaldo is fouled in a game, and as he prepares to take a vital free-kick for Portugal, we flash forward to see the ripple effect if he scores; a stadium named in his honour and a Film Premiere for a movie of his life.

“Every touch you have in a game has the ability to change the entire course of not just those 90 minutes, but your entire tournament or season,” said Cristiano Ronaldo. “One touch of the ball can be an opportunity to leave your mark on the game and write your own future, or equally a moment missed, that creates a legacy for your opponent with their fans.”

Also unveiled is Nike’s supercharged Elite Series football boots providing new levels of performance for players during the tournament. Nike’s Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend III all feature a new performance upper to improve on-field visibility and a reengineered outsole to deliver lightweight performance for every style of player. The Elite Series is available to players at all levels and also incorporates Nike Football+, which features exclusive insider access to the world’s best coaches, players and teams for total game improvement.

Damn, I just played this on SNSS last week and I was pleasantly surprised to see Wiz pick this record for his next visuals.  Dopeness.  Is it just me or does he sound like Cormega on this?  RAW-FOREVA.

*Dead* @ some of the faces Phonte and Nicolay were making in this video.  Awwww man.

Go support YahZarah and cop The Ballad of Purple St. James, one of the best albums of the year.

Dope visuals by Punit Dhesi for Fashawn & Blu’s “Samsonite Man” off the instant classic album, Boy Meets World.  Speaking of being a traveling man, Fash will be in Seattle today for 2 shows with Wiz Khalifa.  He’ll also be stopping by the Sound Session studio, so if you have any questions you want me to ask, email me.